Growing a small business isn’t easy. It is one of the toughest challenges many face when they are looking to get out of the 9 – 5 daily grind. From problem-solving to engaging employees, marketing to managing finances, delivering your best customer support to… well the list goes on! Running a business is work but we’ve collected some tips for you to get your artificial grass business growing.
Tips to Grow Your Artificial Grass Business:
Find the right customer.
Are you focused more on business, residential or both? Find ways to reach them and meet their specific needs. You can better understand what your customer needs and wants through research. Ask for honest feedback, even if it’s not exactly what you wanted to hear. Feedback is the best way to know first hand what you’re doing wrong, how can you do better and what you’re doing right. Or they may be looking for a specific type of artificial grass that is new to the market and better for their use.
Make customer service a priority.
If you don’t provide quality customer service, it will be difficult to satisfy your customers even if you have a superior product or service. This aspect of the business is about taking the extra step to make them feel special.
Invest in an employee engagement app.
I can’t express this enough… invest in your employees by investing in an employee engagement app. An employee app helps with engagement and morale, reduces turnover and improves everyday productivity. You’ll be able to have real-time access to how your employees are doing and increase engagement by sending birthday wishes, acknowledge personal achievements, send positive customer reviews, share the employee of the month, post announcements and updates, and so much more.
Research the compitition.
When going to market, and you’re really looking to get your offer to the masses, you need to research the competition. Frasier says he uses two platforms to conduct his research. The first is Similar Web. The other, AdBeat. Both provide competitive intelligence. This allows you to uncover any advertiser’s online strategy. If it’s proven and it’s working for your competitors, it’s likely it’ll work for you.
Use social media.
Without a doubt, social media is a very powerful tool. It reaches out to hundreds upon thousands of people at once. Reading comments will give you an idea on how to make them feel more satisfied. You will also understand their behaviour and find a way to meet their demands. The best part is that you won’t have to spend a lot of money just to attract new customers. Keep it positive and make everyone feel that they are heard.
Monitor the increase and decrease in sales for the artificial grass business. Take notes on what you tried new in that period of the increase. Try doing that same thing a few more times to see if it was just a one time thing or something that actually works. Do the same tracking for the decrease and stop doing what is costing you money but not giving you the return you’re looking for. This way you can see what works and what doesn’t for your artificial grass business.
Any chance you get… Network! This can be so beneficial to growing your artificial grass business. You can do this through attending trade shows or local business events. Networking is a great way to connect with others that can help build and grow your business, like investors, mentors, customers, employees and so on.
If you buckle down, clear your mind, and just look at things in perspective, you can easily identify ways you can grow your business and make money quickly. Keep in mind that running an artificial grass business is a marathon, not a sprint. Tackle obstacles one at a time and continuously look for new ways to build your business. In doing so, you’ll start to see the results you want over time.